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Strategy

Clear direction before anything gets designed or built

We help you work out who you’re for, what you need to say and what needs to change, then turn it into a plan your team can act on.

Sound familiar?

Where clients usually are when they call us

  • You’ve moved on, your brand hasn’t

    The business has changed, but how it presents itself hasn’t kept up.

  • Everyone describes you differently

    Sales, the website and the team all tell a slightly different story.

  • A big change is coming

    A rebrand, a new website or a new product, and you want to get it right first time.

  • Decisions keep stalling

    Too many opinions and not enough evidence to settle them.

What’s included

The whole job, or just the parts you need

  • Research and discovery

    Interviews, audits and a close look at your market and audiences.

  • Brand strategy and positioning

    Where you sit, what makes you different and how to say it.

  • UX strategy

    How people find, use and judge your digital services, and what to fix first.

  • Naming

    Names for companies, products and services, checked and tested.

  • Workshops

    Structured sessions that get your team agreeing on direction.

  • Digital performance

    Measures and analytics that show whether it’s working.

Process

How a strategy project runs

  1. 01

    Listen

    Conversations with your team and, where useful, your customers.

  2. 02

    Research

    Audits, competitor review and audience insight.

  3. 03

    Workshop

    Sessions that test ideas and agree priorities.

  4. 04

    Recommend

    A clear written direction with the reasoning behind it.

  5. 05

    Plan

    Next steps, owners and timings, ready to act on.

FAQs

Common questions

Do we need strategy before a rebrand or a new website?

Not always. If you already know who you’re for and what you need, we can go straight to design. If the brief is unclear, a short strategy phase saves time and money later.

How long does it take?

It depends on the scope. We’ll agree the length and what you’ll get at the end before any work starts.

What do we get at the end?

A clear written direction, the evidence behind it and a plan for what happens next.

Can you work with our leadership team?

Yes. Workshops and interviews with senior people are a normal part of the process.

Not sure where to start?

Tell us what’s changing and we’ll suggest a sensible first step.